Create value for the customer
In our view, value creation in companies starts with a keen understanding of how the company creates value for the customer and differentiates itself from the competition. Innovation serves this customer value and is essential to maintain and further expand the value proposition. A strong financial performance is an important precondition for this, ensuring continuity and opportunities to invest in a strong team of people and the necessary resources.
Consistency in the focus on customer value – from a shared and passionately lived vision – makes the proposition truly distinctive, the brand strong, the customers loyal and the employees proud. And thus the competitive advantage sustainable and the company future-proof. Above-average revenue growth, a strong market position and shareholder value are long-term rewards of a focus on customer value, not short-term goals in themselves.